Machinery Industry - Mastering The Credit Crisis - Business Strategy Case Study

Your Mission : The Machinery Manufacturing Industry

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Although this case study is intended to reflect in a very general sense events in the world economy in 2008 / 2009, it is intended for educational study purposes only, not to indicate effective or ineffective management decisions made by any persons in any real world situation. It does not make any attempt to offer any investment advice in any real world situation.

Your company is a leading producer of farm tractors and road tractors, with significant market shares. The 2 established product lines have been supplying good cash flows for some years, but maye be in need of product re-launches in the future. A recently introduced product line in the forklift market seems to be growing well, and new opportunities are being looked at in the dynamic utility engines, circular saws, tower cranes and excavator markets. A new product line of buses may become available if your availabale investment budget rises over 310M$. An aggressive competitor is also investigating new product launches, and a recent market research survey suggested solid growth prospects in most markets in the coming 3 years. This is an industry where the market leader has the best chance to dictate market pricing and build profitability.

How to use this Machinery Industry business simulation 1. Register for an account - click on "Join" above - or log-in if you already have an account  2. Enter the online simulation using the log-in details that have been emailed to you 3. Click the "Participate" button to start the next available simulation 4. Test your skill in managing this major food producer, and build a successful strategy

Case Study Single Player Simulation Industry: Machinery Difficulty: Medium Length: 12 Qtrs/ 3 Yrs Duration: 60 Minutes 5 Minutes per Quarter